Brands Are Wasting Time and Money on Facebook and Twitter, Report Says
Market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work." So: What works?
Not Facebook or Twitter.
The crux of the research suggests that brands are wasting their time, effort and money on Facebook and Twitter to diminishing returns. A study conducted by the firm from earlier this year found that posts from top brands on Twitter and Facebook reach just 2 percent of their followers. Engagement is even more measly: A mere 0.07 percent of followers actually interact with those posts.
Related Content
Proforma Appointments Bori Ly as VP of Business Development
Proforma Chief Sales Officer Greg Armstrong Appointed to President of Proforma GPS
Facilisgroup Launches emPOWER Initiative to Empower Women in the Promotional Products Industry
BDA Appoints Company Veteran as Managing Director of Philippines In-Country Sales Enablement and Operations
Women in Print and Promo: Michelle Dalton, VP of Strategic Partner Development, Proforma
Facilisgroup Expands Business Services Through New Partnership with PromoPulse
Comments
%0D%0A%20%20Not%20Facebook%20or%20Twitter.%0D%0A<%2Fp>%0D%0A
%0D%0A%20%20The%20crux%20of%20the%20research%20suggests%20that%20brands%20are%20wasting%20their%20time,%20effort%20and%20money%20on%20Facebook%20and%20Twitter%20to%20diminishing%20returns.%20A%20study%20conducted%20by%20the%20firm%20from%20earlier%20this%20year%20found%20that%20posts%20from%20top%20brands%20on%20Twitter%20and%20Facebook%20reach%20just%202%20percent%20of%20their%20followers.%20Engagement%20is%20even%20more%20measly%3A%20A%20mere%200.07%20percent%20of%20followers%20actually%20interact%20with%20those%20posts.%0D%0A<%2Fp>%0D%0A
%0D%0A%20%20 %0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.printandpromomarketing.com%2Faggregatedcontent%2Fbrands-are-wasting-time-money-facebook-twitter-report-says%2F" target="_blank" class="email" data-post-id="14151" type="icon_link"> Email Email
0 Comments Comments