Buttoning Up Promo Products: Mark Graham Launches Commonsku

Starting a business to bring a traditionally offline industry online can be a challenge, and Mark Graham knows that better than anyone.

The founder of promotional design agency Rightsleeve is firmly entrenched in the promotional products industry, and started his Toronto-based company in 2000. So when he launched his latest business, Commonsku, an enterprise management system for promotional products companies, he knew the clients he was selling to better than anyone.

Commonsku was inspired by Graham's search for a way to manage internal communications and order management, back in 2008 when internal social networks like Yammer didn't exist.