Campaigns Buy Into "Swag Factor" as Volunteer Push

Think of them as frequent flier programs for political action. Instead of a free flight, the reward for loyalty to a campaign can be as simple as a T-shirt or a pin—and as special as preferential seating at a rally when the candidate swoops into town.

Do-this-get-that enticements are coming fast and furiously from political campaigns, with candidates from presidential hopefuls on down more closely tying gear or perks to volunteer output and token donations.