Coca-Cola Unveils Bottle Label that Turns Into a Bow

Coca-Cola Enterprises has added some festive cheer to its 1.75 liter bottles with a new limited edition bow design, allowing consumers to transform the bottles’ wraparound labels into neat decorative bows.

Consumers can peel away the bottle label to reveal a tab that, when pulled, forces the label to contract and form a bow shape on the front of the bottle. Available from the beginning of December across the four key variants–Coca-Cola, Coca-Cola Zero, Diet Coke and Coca-Cola Life–the festive format will help retailers to drive seasonal sales and encourage consumers to share Coca-Cola with a loved one, the brand said.