Coors Light Promo Causes Rush-hour Bomb Scare in Toronto

A summer marketing campaign run by Coors Light Canada forced the closure of a major Toronto intersection during rush hour on Monday.

Streetcars were diverted and police were called after a briefcase was found attached to a metal railing (at Spadina Avenue and Dundas Street West).

It turned out the briefcase was part of a month-long challenge to find prizes using an online map and through clues from Twitter. A recent company news release said some 880 similar briefcases were to be hidden across the country during July as part of a promotion dubbed ”Search and Rescue.”