England's Promotional Gifts Industry Booms in Preparation for the London Olympics

With the Olympics fast approaching, London is preparing to be on show to the world. It is not only the Olympic village and stadiums which need to be ready in time for the influx of global attention but also local businesses such as hotels and restaurants.

As ambassadors for the country, second-rate will not suffice. As such, all over London, businesses are undergoing refurbishment and are, in many cases, rebranding themselves and planning suitable promotional advertising campaigns, to make sure that they are ready to be on show to the world.