Fashion Meets Football: Marchesa’s New York Jets Shirt
In August, the National Football League ramped up its focus on female fans (hey, women love football, too!) with “It’s My Team,” a marketing campaign for its team-branded apparel designed for women. With print ads that featured former Secretary of State Condoleezza Rice, tennis champ Serena Williams, a former Miss USA and other women dressed in NFL gear and stilettos, the league seemed to suggest that fashion and football can go hand in hand. On Wednesday, the NFL released a new product to corroborate that idea: a New York Jets shirt designed by Marchesa.