For Athletic Wear Vendors, How Athleisure Can Continue to Grow by Remaining 'Trendy'

Millennials are currently the largest demographic in the U.S. They now account for almost 80 million of the 319 million people living in the country. To put this into perspective, the number of people born between the years 1981 and 2000 now make up almost 28 percent of the entire population.

Hence, it comes as no surprise that producers now are scrambling to change their strategies to best accommodate, potentially, the most important demographic at the moment. Most of the traditional advertising methods have proved ineffective when trying to garner interest from this age group. However, if companies better understand the psyche of such consumers, they potentially could increase sales and, in turn, revenues greatly.

A recent study conducted by Money gave us a glimpse into the minds of the Millennials. Athleisure apparel was recorded as one of the 10 things that this age group spends the most on.