Four Reasons Marketers Should Focus on Brand Advocacy

As the rate of change in technology and communication continues to accelerate, brands are realizing the need to reach their prospects at the right place and at the right time. And their message must be powerful and compelling.

Through my 30 years in sales and sales management, and as a business owner, I have been an ardent student of marketing, lead generation and customer acquisition. And I believe that marketing channels have gone through two major phases and are now entering a third phase.