How to Choose the Best Promo Products to Distribute at Trade Shows

Ever go to a tradeshow and pick up a pen with some company's logo on it? Well, today's business promotional products go far beyond pens and coffee mugs, and Zachary Tyler, president of Creative Marketing Concepts, is on the cutting edge.

Tyler's growing San Francisco-based company helps businesses create cool swag to promote their brand—everything from mobile power chargers and Jambox speakers to fuzzy red slippers and custom Converse sneakers. Its clients have included Wells Fargo and eBay.

Tyler, 29, joined the 52-year-old company when he was 19. Now he owns it.