How to Create a Logo for a Space Engine That Physicists Can't Explain
"It's kind of a wacky intro, but stick with me, it gets good." Thus Andy Cruz begins the tale of how his design studio and type foundry, House Industries, ended up creating a brand identity for a futuristic space engine called the Cannae Drive-technology that could potentially cut travel time to Mars from months to mere weeks, overturning the law of conservation of momentum along the way.
The unlikely project came by way of an even less likely referral. It was holiday season 2010, and Cruz and House Industries co-founder Rich Roat were at an event in New York.
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