How I Learned Marketing Wins from 'Star Wars'

So I don’t know about you, but "Star Wars" has created a major buzz in my world for the past few months. Really, it has been on everyone’s radar for the past year (or more for the real hardcore fans).

The "Star Wars" marketing empire is one for the record books. They have pure genius floating through all that they do. Think about it. This story crosses over generations. "Star Wars" came out 38 years ago in 1977. So many of you got to see the original in theaters.