How to Run Your Business Like the Man Who Created the Beanie Baby Empire

Between 1996 and 1999, Ty Warner earned more than a billion dollars with a single line of understuffed beanbag animals that retailed for $5 each. I chronicle the story of how those animals became the strangest speculative bubble in the history of capitalism in my new book, "The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute." Here are a few of the traits and tactics that made Ty Warner a billionaire.