How The USPS Decision To Stop Saturday Mail Delivery Will Affect Marketers

By now you've all heard the news I presume. The news from the United States Postal Service that they will stop delivering first class mail on Saturdays starting this August. Whether this means an increase in other channels such as email, mobile, radio, and so on, is obviously not known, yet.

Rest assured though marketers across the country, those who currently included direct mail as part of their integrated marketing strategy, are busy making plans for the switch.