How to Use the Power of 'Social Proof' to Attract Customers
Social proof can be a great way to help push your visitors toward a conversion. It doesn't matter what your conversion is—it might be a purchase, it could be a PDF download or it could be a newsletter signup.
If you can show visitors that there are other people out there, just like them, taking advantage of your offer and really enjoying the results—they're likely to want to take advantage too. So, what is social proof?