iHeartRadio's T-shirt Vending Machine Turns Instagram Photos into Swag
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iHeartRadio is touring the country with a T-shirt vending machine that accepts Instagram photos as payment. The marketing effort has racked up 5.7 million impressions—likes, shares, views—in the first week on the photo-sharing app, according to iHeartRadio. The five-week campaign (which runs through Nov. 15) stops at 10 college campuses in the Midwest and South, including Arizona State University, the University of Texas and Florida State University.
"iHeartRadio is a natural way for [college students] to stay connected with their hometown radio station," said Chris Williams, senior vice president of iHeartRadio programming.
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