Image-building from the Ground Up
If you’re building a business, you’re building a brand. And just as your company requires a solid foundation, your brand needs a consistent image across many media to communicate your message. Your image does a lot of heavy lifting. It conveys to people what your business is all about; it is simple and appealing enough to stand out in a world of information overload; and it leaves a positive, indelible impression of your company.
“A good brand imaging strategy lets people know what your company does at a quick glance,” said John Jantsch, marketing consultant, speaker, and author of "Duct Tape Marketing," "Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar," "The Commitment Engine," and "The Referral Engine: Teaching Your Business to Market Itself." “It should be easy to read and remember. The more your customers are reminded of your brand, the better they will remember it.”