Iron Bowl Weekend Key for Alabama Merchandise Retailers

The biggest football game in Alabama took place took place on Nov. 27, and the aftermath means big things for some Alabama stores. The winning team’s fanbase undoubtedly will flock to retailers to buy shirts, hats and other specialized memorabilia commemorating the win.

Bama Fever/Tiger Pride, Dothan, Ala., is just one of the businesses that prepared for the Iron Bowl, in this case by offering a 20 percent off sale in hopes of luring customers who headed to the game Saturday morning in Auburn, Ala.