Lucasfilm Takes Subway and Six More Companies for Star Wars Promotions
Lipstick, batteries, hoagies and Häagen-Dazs Vanilla Swiss Almond will fuel the promotional tsunami that’s about to be rolled out advancing the Dec. 18 release of "Star Wars: The Force Awakens."
Disney’s Lucasfilm has signed campaign links with CoverGirl and Max Factor, Duracell, FCA U.S. (Fiat Chrysler Automobiles), General Mills (which owns the ice-cream maker with the ümläüt), Hewlett-Packard, Subway and Verizon. Each company developed campaigns and innovative programs and activations for their target audiences, per the Aug. 13 annoucement.
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