Next-gen Fitness Apparel Company Closes $33.5M Series C Round
In November 2013, Athos closed a $3.5 million seed round. It added another $12.2 million in a Series B raise in August 2014. Now, the next-generation fitness apparel and wearable technology company has announced a massive $33.5 million Series C round of funding led by Social Capital. The newest raise includes participation by its manufacturer, MAS Holdings, as well as Lightspeed Venture Partners, Felix Capital, DMC, True Ventures and Joe Lacob—the managing partner and chairman of the Golden State Warriors.
It is hard to not notice the glaring increase in capital raised by Athos on a year-to-year basis. The company that seeks to provide the world’s first "smart fitness apparel" claims to have a one-of-a-kind product that admittedly competes against Nike and Under Armour, but sets itself apart by claiming to be a brand that truly helps people get the results they want.