Everyone knows that great salespeople are outgoing, personable and obviously very expressive, sharply dressed, maybe a little flashy, and persistent. Right? Not exactly. Just like there is no perfect "leadership profile," I suggest that you steer clear of stereotypes to create the perfect sales team.
We struggled for years to put together an effective sales team, and it took a while before we finally figured out why. We, like so many businesses, were hiring salespeople according to a stereotype.
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