The Sunglasses Industry: A Lesson in the Importance Of Branding

With 2015 coming to a close, 2016 will be an exciting year of innovation in the sunglasses industry, which is a huge industry. Including frames, sunglasses and contact lenses, the total industry is worth roughly $90 billion, and is projected to hit $140 billion by 2020. Of this market, sunglasses represent 40 percent of the total purchases.

For the sunglasses industry, branding has been critical for success. A sunglasses company’s ability to effectively market itself and articulate its value proposition to its prospective customers is critical for its sales. Branding is often the determining factor and difference between a company’s success or failure. For companies that brand effectively, they can achieve success and even dominance in the industry.