U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Designed to drive online product purchases by putting mobile-optimized promotional offers, coupons and catalogs into consumers' hands, the U.S. Postal Service's 2012 Holiday Mobile Shopping Promotion will offer online merchants an upfront 2 percent postage discount on Standard Mail and First-Class Mail letters, flats and cards (presort and automation) that include a mobile barcode or print/mobile technology—such as a QR code—that can be read or scanned by a mobile device and leads the mail recipient to a mobile-optimized shopping website. The promotion will run Nov. 7 - Nov. 21, 2012.