What Brands Can Learn from the Star Wars Licensing Blueprint

These days, it’s next to impossible to walk out your door, look at your Twitter feed or go on the Internet without being hit in the face with a lightsaber. And it’s not just coming from the studio.

Marketers and brands across all sectors are evoking "The Force" via robust licensing deals to drive results for their products on the heels of the franchise’s latest movie release. Brands considering licensing characters, music or other assets from a movie franchise should use "Star Wars" as a blueprint of what can be done.