Zippo to Sell American-Style Clothing in China
Zippo Manufacturing Co., a well-known U.S. lighter manufacturing firm that sells to the promotional products industry exclusively through Leed's, is eyeing penetration in China, and it intends to grow into China's most adorable fashion brand by introducing American style clothing.
The firm, famous for the windproof metal lighters, operates a single outlet in the US. However, it intends to launch five flagship outlets in China by close of current year.
While not restraining itself to selling lighters, the family-owned business is looking forward to launch a new men's apparel line featuring American-style apparels and accessories.