There are few things more comforting than the soothing embrace of a fluffy, soft towel after a favorite under- or above-water activity. And when the everyday commodity can be transformed into a useful advertising medium with multiple promotional capabilities, even better. Towels are prime for all things hospitality, all things sports-related, all things domestic and, well, for just about all things.
Going back to some of the towel’s earliest beginnings, the item played an important role in Serbian tradition. Towels were a “metaphor and a feature in wedding and funeral customs, a value that was bestowed and exchanged, an important decoration in a house.” (www.etnomuzej.co.yu) If the ancient Serbians understood the bonds that could be made through the gift of a towel, what more to say of savvy Westerners acquainted with comforts of every kind? Towels, although not touted as such, likely would be a natural fit in that echelon of promotional products people actually want to get. So, when it comes down to it, distributors should turn up the heat and start sweating the sales.