0407_Summer_Intro
he solstice is upon the earth.
From Seattle to Portland, Maine, clothes are falling
by the wayside. Droves of office workers spend lunch breaks basking on concrete steps absorbing precious warm rays like desert lizards. On one day, as yet to be determined, summer in the northern hemisphere will begin when, almost as if they received an invisible memo from mother nature, women across the country all choose to wear skirts. Soon car floor mats will fill with sand as weekend trips to the beach become the norm. The cities will swelter and residents will hide indoors, chilled by personal refrigeration devices. With summer comes a wealth of promotional opportunities. The beaches will soon be flooded by hats and beach blankets, sunglasses and sandals, all vying for precious marketing real estate on packed dunes. It’s time to start planning for summer promotions now or distributors will end up like the legions of Americans who swore they would get in shape by summer only to start a week before Memorial Day. It’s time to flatten the promotional belly and get in selling shape.