05/06 Editor's Note
“Shoot for the moon. Even if you miss, you’ll land among the stars.”
Les Brown – 1930’s era bigband leader of the Band of Renown.
have joined the Promotional Marketing team at a fresh and exciting time. After having reviewed the industry data from the Promotional Marketing statistics vault for the 2006 top 50 distributors, it is clear this is a booming industry, and there is no end in sight. In 2006, the top 50 distributors generated $267 million more in promotional product sales from last year, and the growth doesn’t stop there; it has trickled down into all aspects of the industry.
It is with great pride and enthusiasm that I take the helm of Promotional Marketing magazine. It is my goal to provide you, the men and women in the trenches of this fast-paced industry, with content and a product mix that is as equally paced and vibrant, and to also serve as your source for industry news and features that will act as the necessary tools in your hands to help your business as it continues to build, expand and grow.
All indicators and predictions point to continued growth for 2007. So shooting for the moon, albeit lofty, may be an intergalactic goal that just may be obtainable.
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