0806_Editor's Note

“Business is not just doing deals; business is having great products, doing great engineering and providing tremendous service to customers. Finally, business is a cobweb of human relationships.” – Ross Perot, American Businessman

ever before have I seen an industry with such strong interpersonal relationships as I have within the world of promotional products. This bonding is particularly evident at trade shows where greetings run much deeper than a cordial “hello” and handshake. Folks hug and ask about each others' kids and spouses, and speak about the ups and downs of their lives. They catch up as old friends do, and then they get down to business.