Penciled In
The 11 must-knows of designing a perennial calendar or timeplanner promotion
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Every December, each Promo Marketing editor receives a large desk calendar for the following year. Throughout the year we write down meeting times, due dates and vacation days. We keep track of our upcoming issues and thrill in crossing out assignments when we finish them. The best part of these desk calendars is that at the end of each month, we can tear off that sheet and reach the next month. This glee continues until we reach December and the next month is not a month, but cardboard. What will we do to mark our trips to the beach or trade show dates? Then another desk calendar arrives and we are appeased.
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Colleen McKenna
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