Penciled In
The 11 must-knows of designing a perennial calendar or timeplanner promotion
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4. Go Dark
According to Guthrie and Mahre, darker colors are favored for planners and calendars. "We have a wide variety of colors and designs but black, navy and burgundy remain the most popular," said Guthrie. Mahre added brown and dark green as popular colors.
5. Reach Out To Note-takers
Mahre listed the best markets for planners are office workers and note-takers. "Traditional strong markets like real estate, education, law firms, accountants and banks still use large quantities of planners since they are a good value and ideal for note-taking," he said.
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Colleen McKenna
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