15 Distributors Sign Charter Pledging QCA Support
Initially, 15 companies, which represent more than $800 million in annual promotional products sales, have signed the QCA DAC Charter. They are:
- Activate! Promotions + Marketing, based in Charlotte, N.C.
- Axis Promotions, based in New York
- Bensussen Deutsch & Associates Inc. (BDA), based in Woodinville, Wash.
- The Image Group, based in Holland, Ohio
- InnerWorkings Inc., based in Chicago
- Lapine Associates Inc., based in Stamford, Conn.
- Leaderpromos, based in Columbus, Ohio
- MadeToOrder, based in Pleasanton, Calif.
- Overture Premiums & Promotions, based in Vernon Hills, Ill.
- PromoShop Inc., based in Los Angeles
- Shumsky Enterprises, based in Dayton, Ohio
- Signet Inc., based in Memphis, Tenn.
- Summit Group, based in Silver Spring, Md.
- Sunrise Identity, based in Bellevue, Wash.
- The Promotional Specialists, based in Markham, Ontario, Canada
"The QCA board is pleased to see many in our industry act in the best interest of both our Fortune 1000 clients and the long-term sustainability of our industry," said Jay Deutsch, CEO and co-founder of Bensussen, Deutsch and Associates (BDA), an accredited founding company of QCA. "The promotional products industry needed to address the absence of any product safety and compliance standards that could meet the needs of Fortune 1000 clients. The frequent occurrence of negative news coverage of corporate compliance failures has these clients laser-focused on protecting their brand image and equity, and they do have other advertising options if our industry cannot demonstrate the ability to deliver safe product. It is reassuring to see many of the thought leaders in our industry making the strategic decision to embrace compliance in spite of the difficulty and expense for doing so."