2007’s Top Distributors

6. Adventures in Advertising Corporation (AIA) (www.exploreaia.com), Neenah, WI

If its name is any indication, Adventures in Advertising takes its job seriously—well, maybe not too seriously. It’s no wonder the company made this year’s Top 50 list, coming in at No. 6 for the second year in a row.

“I’m pleased to see the team we’ve been building the past four years has come together, with 2006 being the best year in our company’s history,” noted David Woods, president/CEO.

In 2006, AIA reported $135 million in promotional product sales, an increase of 5.5 from 2005. That same year, the company began selling new franchises for the first time in several years, as well as moved to a different location and outfitted a new support center “to best serve the needs of our franchise owners and sales affiliates,” said Woods.

What differentiate’s AIA from other distributors? “A phenomenal team and [a] terrific network,” offered Woods. “We believe, with our franchise and sales affiliate programs that we have solutions for the professional promotional consultants in our industry.”

To maintain and ultimately improve upon the level of success the company has enjoyed thus far, Woods said attracting the “highest caliber of promotional product professionals” is the primary challenge AIA faces. “AIA’s network is comprised of business owners with high integrity and focus on success,” he said. “Finding other individuals with like values is key.”

With a strong commitment to personalized service and “staying current with various advertising trends,” Woods has positioned AIA for a bright, not to mention adventurous future in promotional product sales. “We’ve spent a lot of time in the past few years building a strong foundation for our future growth,” he said. “With a strong economy, AIA is in a wonderful place to capitalize on trends and growth in the ... industry.”