2007’s Top Distributors
With the company’s promotional product sales up 2.6 percent from 2005, Multack said he rests comfortably at night because he has “a great team.” Furthermore, he noted Corporate Express’ quest to “continually look for ways to increase productivity and enhance our systems and operations” has caused it to invest “heavily in capital expenditures and training.” In addition, Multack said the company has in place several initiatives “designed to improve performance, reduce cost, speed delivery and streamline processes internally, as well as with our suppliers.”
So what makes Corporate Express stand out from other distributors? Consider its comprehensive service offering, Fortune 1,000 client list, as well as management and financial stability, to name a few.
“A successful 21st century distributor will have learned to become more than just a distributor, but a strategic partner who helps meet the client’s organizational objectives while adding demonstrable value to their supply chain,” said Multack. “Our goal is to deliver solutions that drive client performance.”
2. Proforma (www.proforma.com), Cleveland, OH
Proforma seems to know a thing (or two) about the popular adage: “There is strength in numbers.” With a savvy husband and wife team at the helm, the company earned the No. 2 position on this year’s Top 50 Distributors list. Greg Muzzillo, Co-CEO with wife Vera, attributes Proforma’s ongoing success to the efforts of “great people” and a “great business model.” Said Muzzillo, “We are proud of our great franchise owner members. We are proud that we have more million dollar producers and multi-million dollar producers than any other organization in our industry.”
And Muzzillo’s statements can be backed up by the numbers his company reported in 2006: a total of $227.5 million in annual promotional product sales, which amounts to a phenomenal 45.8 percent increase from the previous year.
When asked what makes the 31-year-old company stand out from other distributorships, Muzzillo said Proforma’s franchising business model sets it apart. “First, we are a sales and marketing cooperative. Collectively, we have more than $2 million per year in sales and marketing tools and support,” he noted. “Second, we are a purchasing cooperative. Our members enjoy the pricing and service advantage of being part of a $300 million dollar organization. Third, we are a back-office support system. We help process our members’ back-office tasks to help free our members up to grow their business and have more fun in their life.”