2011 Year in Review: World Events
The promotional products business is large, a $16.5 billion dollar industry, more or less equivalent to the gross domestic product of Bosnia. By that metric, this industry would rank 105 of all countries in the world. Unsurprisingly, the world of promotional products feels the effects of major international events, and 2011 found several of them. Financial, economic and natural disasters both at home and abroad caused issues for industries everywhere, some of which will have the effects felt long into 2012 and beyond.
- Companies:
- Gold Bond
- Points Of Light
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.