2014 Top 50 Distributors: The Interviews
Principal: Ross Silverstein, President and CEO
Promo Marketing: What changes do you see in the near future for the promotional industry, and what impact do you see them having?
Ross Silverstein: While niche product suppliers will continue to enter the industry, in general, I see more suppliers merging while others [leave] the industry altogether. In the end, I see fewer suppliers in total but more very large suppliers with considerable breadth and depth in their product lines. Despite the fewer number of suppliers, there will still be a sufficient number of remaining suppliers to ensure strong price competition.
PM: What's one trait of your company that you think has made it such a success, and why do you think it's had such an impact?
RS: Apart from our amazing platform that we feel is the very best in the industry, one trait that really distinguishes iPROMOTEu and contributes significantly to our success is the fact that we care. We care about our affiliates. Without question, they are our No. 1 priority. Our affiliates are our customers and we work for them. We answer our phones, we listen and we try to say "yes." At iPROMOTEu, we go out of our way to express to all affiliates that each of them is important and that we genuinely care about them and their business.
13. Kaeser and Blair
Principal: Kurt Kaeser, CEO and President
Questions answered by Kurt Kaeser [left] and Gregg Emmer, CMO, Vice President
Promo Marketing: How did you get your start in the promotional industry?
Kurt Kaeser and Gregg Emmer: Kurt is the third generation of the family to run the business. It has been family-owned since the early 1920s. Gregg started in the industry with a distributor in New Jersey in 1970.
PM: What changes do you see in the near future for the promotional industry, and what impact do you see them having?