2015 Top 50 Distributors: The Interviews
PM: How has the industry evolved since you started?
DT: While a great deal has changed, our industry is still largely built on personal relationships and our creativity to continually find new ways to add value.
#7 AIA Corporation
David Woods, President/CEO
Promo Marketing: What is the key to becoming (and remaining) a Top Distributor?
David Woods: The desire to become and remain a Top Distributor must be at the core of the company’s culture. It rarely happens by accident. One must constantly focus on growth, and develop a business plan, key initiatives and the resources necessary to drive that growth. Flexibility and a willingness to embrace change are also critical factors. Building a strong team spirit, a sense of shared vision and attracting a community of people who share those values will help to ensure success.
PM: What was your company’s biggest accomplishment in 2014?
DW: For the third year in a row, AIA achieved the highest level of sales and success in its history.
PM: How has the industry evolved since you started? What do you think the future will entail?
DW: The industry has grown from approximately $5 billion in annual sales to over $20 billion in sales over the time I’ve spent in it. There has been a great deal of consolidation in both suppliers and distributors. The most successful companies now tend to be much larger, and I believe are more professionally managed. Technology, innovation and speed are now key factors for achieving and maintaining success, driving a much higher and continuing need for investment. I think these trends will only intensify. Nonetheless, I don’t think there has ever been a better time to be in our industry. The future looks very bright, indeed.
Ross Silverstein, President/CEO