2015 Top 50 Distributors: The Interviews
Thoughts from some of the most successful promotional product distributors
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GM: Since there isn’t just one business model in our industry, there also isn’t one single business challenge. That said, most distributors are smaller (under $5 million), owner-operated direct-selling companies. My observation about most of these smaller distributors is:
- The owner doesn’t dream big enough.
- The owner spends too much time on nonrevenue generating [and] nonwealth building activities.x
- The owner lacks the time, tools and resources to sell larger accounts, and to attract and retain great sales talent.
- The owner lacks the capital to fund great growth.
- The owner lacks the technology solutions to sell larger accounts and programs.
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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