2015 Top 50 Distributors: The Interviews
PM: What is currently the biggest challenge a distributor faces? How can one overcome that challenge?
JS: The biggest challenge a distributor faces is trying to keep a current client from going back out to RFP at the end of the contract term. … You can understand a client wanting to go out to RFP if the services you are providing are subpar. You even deserve to be fired if your service is bad. However, when the distributor is proving extraordinary creativity, service and fiscal economies, well, you will achieve much more greatness together by signing a contract extension instead of trying to find a low bidder.
#43 MadeToOrder Inc.
Barbara Brown, CEO
MadeToOrder Inc. moved up four spots and increased sales by more than 47 percent.
Promo Marketing: What is the key to becoming (and remaining) a Top Distributor?
Barbara Brown: MadeToOrder finds ways to retain and incent top revenue producers. We constantly find methods to satisfy and provide opportunities for growth and autonomy. The best producers have an entrepreneurial business spirt in their personality.
PM: What was your company’s biggest accomplishment in 2014?
BB: It was our highest sales revenue year since inception and digesting an acquisition [of Jams Marketing, Costa Mesa, Calif., in May 2013].
See the entire 2015 Top 50 Distributors list here.