2015 Apparel Preview
As 2014 comes to a close, suppliers are gearing up for the next big things in style for the coming year. Here are some tips from industry professionals about what apparel items will be 2015's biggest hits in terms of fit, design, function and color.
John Perez, marketing associate at Irwindale, California-based Tri-Mountain, said that vibrant colors are something he anticipates being popular within the next year. "We have a number of vibrant colors, like emerald, chili pepper, grenadine and hibiscus," Perez said. "Our new Lilac Bloom styles and colors incorporate popular retail trends and fashions."
Gina Barreca, director of marketing at Vantage Apparel in Avenel, N.J., described the new color and style trends for polos. "Polo trends include more color blocking and the use of dye-sub prints to produce ombré effects, or to replicate the look of yarn-dyed fabrics at a lower cost," she said.
Another main focus for the next year is the growing trend of slim-fitting styles for men. Perez said that Tri-Mountain is increasing its slim-fit designs for men's apparel. "We've introduced a few slim-fitting styles for men," Perez said. "We see this as a growing trend as younger end-users create more demand for these types of designs."
Barreca also said that Vantage Apparel has focused on slim-fit clothing, as it is becoming more and more popular in the industry. "'Lighter and tighter' continues to influence, so the use of stretch and spandex becomes more important, especially in men's styles," Barreca said. "Look for the return of cotton polos that satisfy the modern prep look."
Perez also said that retail-inspired goods are a major part of Tri-Mountain's new product offering. The company's hoodies especially are geared toward younger end-users. "Poly polos are all over retail and very popular with consumers, so being able to get a decorated poly performance polo at a similar price point as a T-shirt is a big deal," Perez said. "It can be a promo item or a giveaway that stands out in quality, usability and longevity versus a simple T-shirt."