21 Piping-hot, Fresh-from-the-oven Sales Tips for Edible Promotions
Get ready for the two sweetest words in the world:
Sometimes it's the treasure you uncover on your millionth trip to the break room to grab water/escape your cubicle for three minutes. Other times, it's delivered straight to your house like a beautiful gift from the gods. Perhaps it's on that trade-show table you keep creeping by just so you can sample the goods? Doesn't matter! The thing that unites all humans is this: wherever free food is, that's where we wanna be.
And while "free" doesn't necessarily mean "good" (as anyone who's ever had a trick-or-treat bag filled with weird, unnamed hard candies can attest)—no other promotional item can get people this excited just by existing.
But according to our panel of experts, Sheila Schectman, CEO of Shrewsbury, Mass.-based Gifted Expressions; Debbie Tubbs, director of operations at Fresh Beginnings in Valdosta Ga.; and Tom Riordan, president of Mosinee, Wis.-based Maple Ridge Farms—that's just the beginning. You can make the concept of free food go even further! Imagine the possibilities!
We've compiled their advice into one amazing list of bite-sized selling tips. Read up, digest, then go out there and make your edible promotions better (tasting), faster (to produce) and stronger (marketing efforts for your clients). Free has never been so profitable!
1. "Utilitarian is so key a word," noted Shechtman. If your packaging isn't imprinted, but truly useful (ice buckets, reusable tins, etc.), your name will be remembered every time it's brought out.
2. When discussing a potential promotion with a supplier, provide as many details as you can from the start:
What's the budget? Where's it shipping? What's the time of year? How many people are meant to enjoy it? As Tubbs pointed out, "Share as much information as possible and put us to work for you!"
3. Be realistic about budget constraints. A $50 gift won't feed 50 people.