21 Piping-hot, Fresh-from-the-oven Sales Tips for Edible Promotions
4. Riordan suggested that sometimes the gold standard of gifting is something that has a little something for everyone: sweet and savory.
5. Logos aren't everything-many times you can incorporate branding using colors alone. (Sometimes even with delicious colored icing, which as we all know, is the best way to brand anything.)
6. Consider timing: People are in a different mind-set in January (diets and Zumba!) than they are around Thanksgiving (turkey and stuffing!).
7. When lacking logos, bundle. Adding a lone decorated item to a basket of non-imprinted foodstuffs can add tremendous longevity to a promotion. If you're doing a basket for a car dealership for example, add in a single decorated travel mug-it'll last long after the goodies are gone.
8. Individual bags are another a great way to spread the logo love (and an added bonus: in sharing situations, they help keep everyone in the office from getting their paws all over every single cookie!)
9. Ask your supplier about customization. Tubbs discussed a past project where a new Star Wars cookbook was being presented at a trade show and Fresh Beginnings was tasked with mass-producing the book's recipe for a Wookiee Cookie. The cookies were packaged individually, labeled and handed out for a successful tie-in people loved.
10. Savory snacks such as pretzels or nuts are good for golf events because they won't melt while out on the course. Conversely, to beat the heat, consider branded beverages or coolers.
11. Get your name out there. According to Riordan, "Approximately 90 percent of business food gifts are not purchased from distributors." Make sure your clients know you deal with food gifts in addition to your regular lineup of products.
12. It might seem simple, but something as easy as an imprinted ribbon can set a promotional gift apart from the typical gourmet food items an end-buyer can get at a Harry & David.