21 Piping-hot, Fresh-from-the-oven Sales Tips for Edible Promotions
19. Getting fancy is awesome, but don't be afraid to stick to the classics. "Our fresh-baked Gourmet Chocolate Chip Cookies are definitely our number-one seller, and have been for over 30 years," Tubbs said.
20. Make sure that gift looks like a gift. Packaging and presentation are "the sizzle that sells the steak," noted Riordan.
21. Finally, here's the one we all know but need to be reminded of from time to time: Nothing matters more than taste. Nothing. They might forget everything else, said Schectman, but they'll remember the best chocolate truffle they've ever eaten. And more importantly? They'll remember who gave it to them.