3M Automates Visual Attention Service, Adds iPhone Application

Websites, photos, creative content, packaging concepts, advertisements and all manner of creative media can be evaluated in different scenes or contexts. The results include a heat map and region map. The heat map highlights areas likely to receive attention within the first three to five seconds. The region map outlines these areas and reveals a score of the predicted probability that a person will look at the area along with diagnostics to show why the region is likely to get attention. As part of the new suite of enhancements to 3M’s service, users can now receive a separate score for key areas of interest.
3M’s service is globally available through the Microsoft Windows Azure platform and features numerous new pricing options, including day, week and month passes. For a free trial of VAS, visit www.3M.com/vas.

About 3M

A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. 3M’s core strength is applying its more than 40 distinct technology platforms--often in combination--to a wide array of customer needs. With $23 billion in sales, 3M employs 75,000 people worldwide and has operations in more than 65 countries. For more information, visit http://www.3M.com.