4 Tips for Leveraging Video in Social Media

In a recent Target Marketing Group webinar, "Lights, Camera ... Share and Sell," Doug Garnett , founder and CEO of Atomic Direct, a Portland, Ore., full-service DRTV agency, and Gary Lombardo , director of product marketing at Brightcove, a provider of on-demand video marketing solutions with headquarters in Cambridge, Mass., shared their insights on not only how to engage prospects and customers with video content but also how to use social media channels to distribute these messages.