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Promo Marketing: Could you describe a promotion that you consider one of your best?
Patricia Keays: The mini muchachos and their packaging were a project created by TAXI for Koodo, which is a youth-oriented telecommunications company in Canada. TAXI wanted to create a value-add offering that would work in conjunction with the current Koodo advertising campaign. Basically if you purchased a new phone for the holidays of 2010, you received one of four muchachos for free. The entire set was also available for sale, with a portion of the proceeds going to charity.
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Michael Cornnell
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