My Best Promotion
Another great decision was the manufacturer we chose to work with. They were a trusted PPPC (Promotional Product Professionals of Canada) partner. We didn't go outside of that partnership we have with the promotional productions association, and they worked alongside us, and at times, with the client. They were very professional, so I think the partnership we made there was a good move.
PM: Did you run into any problems with the promotion, and if so, how did you overcome them?
PK: The launch date of the campaign was non-negotiable, and was the same for all cities across the country. As in the United States, Canada is a huge country to deliver to for a single launch date across the country. The challenge that we worked through with the client and our manufacturer was to do batch shipments to two different warehouses so we had partial product halfway through the country that we could then distribute it to all the different distributor locations.
PM: Any other advice or insight you'd like to give related to this promotion?
PK: Make sure that you partner with someone that knows what they're doing. Simply finding a factory in China to produce a custom collectable is not the way to go. You really have to work with somebody as a partner from the industry that is an expert in their field.
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