My Best Promotion

For this month's My Best Promotion, we're going to do something a little different. Instead of focusing on a distributor's success, we're going to feature a trade show idea from the supplier Fey Promotional Products Group. The company has been using its Reflectix Tabber Bracelet as a way to drive traffic to its booth at several recent industry trade shows. Similar to what you'd wear as a wrist pass at a big concert, festival or other high-attendance event, the vinyl bracelet features three removable tabs which the company wove into a raffle-based promotion at its booth. Ron Williams, director of marketing for Fey Promotional Products Group and Reflectix, explained the details of the promotion.

Promo Marketing: Could you describe what you did with the bracelet?

Ron Williams: "With promotional success at the PPAI Expo a couple of weeks earlier, I wanted to conclusively determine if viral marketing was a legitimate option with a promotional product. Once again, I chose to use the Reflectix Tabber Bracelet (item #V-1305) as the tool for the ASI Orlando show.

When a distributor visited our booth we scanned their badge and placed a Reflectix Tabber Bracelet on them. Each bracelet was sequentially numbered and each of the three tabs also had the identical bracelet number on them. We removed the first tab immediately after the scanning and placed it into our drawing chest.

After we took off the first tab and entered it into the drawing, the distributor had two tabs remaining and we told them if they wanted to have those additional tabs entered into the drawing that was going to be held the next day, all they needed to do was bring to our booth two other distributors who were not wearing that bracelet. When they did, we would remove one tab for every new distributor they brought and enter that into the drawing. The Reflectix Tabber Bracelet was then placed on the new distributors and the cycle repeated itself.