You need to know what's in style, both in decoration and apparel, with the 20-something crowd. You need to be really up on your printing knowledge and quality control, and maybe most importantly, you need to navigate any and all licensing and royalty issues that may arise.
Lesson One: What's Popular With The Kids
While picking a style and print design for moms, dads and even alumni is pretty straightforward, choosing one for the self-absorbed and style-conscious students? Not so much. After all, most social scientists agree that trying to understand the mind of a 20-something can be like throwing a lit match into a black hole to see how light bends. Thankfully, there are those out there who have braved their spacey depths and come back with helpful insights.
- Companies:
- Boxercraft
- Vantage Apparel