All In A Day's Work
During this period of economic and employment uncertainty, talk of American manufacturing (or lack thereof) has been at the forefront of many conversations. What has become clear in these discussions is that it's imperative for the U.S. to ramp up its skilled labor force for the success of manufacturing in this nation. As a testament to this, The Office of the Press Secretary reported, "The manufacturing sector currently employs over 11 million Americans, and by itself would be one of the 10th largest economies in the world."
In 2010 the current administration launched the organization Skills for America's Future. The mission of the organization is to bring together companies and community colleges to make it easier for workers to gain new skills, which will make America more competitive in the global economy.
You may be asking yourself, "What does all this government mumbo jumbo have to do with selling workwear?" Quite simply, the outlook for this niche is good. The more skilled labor jobs that are created, the more employees that need to be outfitted. This is where you, Mr. or Mrs. Distributor come in.
In this Q & A session Promo Marketing spoke with Margaret Crow, director of marketing for S&S Activewear, Boling Brook, Ill., and Barb Herman, national manager, Industrial Laundry Division for SanMar, Preston, Wash., regarding how you can outfit those 11 million current employees and build your book of business to sell workwear to a growing skilled labor workforce.
Promo Marketing: Is there any one segment in this niche that you are seeing an uptick in?
Margaret Crow: With stronger regulations that have arisen in the past few years, there has been an increase in the demand for safety apparel for road crews, construction teams and security crews for festivals, concerts or sporting events. Requirements for a certain percentage of reflective material on safety yellow or orange garments are being requested in T-shirts (both long and short sleeve), sweatshirts, windbreakers, coats, rain gear and pants.