Party Favors, Corporate Style
With outdoor events like golf and large-scale picnics being popular corporate activities, it makes sense to offer sun-care items. If you're looking to avoid the sometimes-sloppy traditional sun lotions, be aware that spray bottle options are also available. "Our popular pocket sprayer package, which is normally used for various hand sanitizer products, has also become very popular with SPF 15 and SPF 30 spray because it is so convenient to store and dispense," said Larry Wilhelm, CEO of Custom HBC and Custom Chocolate, Waconia, Minn.
● Power Point: Be careful with quality control.
"Make certain you know who the original manufacturer is and be sure that they have an FDA site registration number and appropriate quality controls," said Wilhelm. "This is not necessarily the case with many imported sunscreen products."
Corporate recognition events wouldn't be much without physical awards of some kind. Crystal or other custom-designed awards can be a great way to create lasting mementos for recipients as well as recurring company icons for clients.
● Power Point: Color is king.
"Color, color, color!" said Audra Lehnert, marketing coordinator for St. Paul, Minnesota-based Crystal D. "Color is the biggest trend in symbolic awards. Although brilliant clear crystal is beautiful, the awards that incorporate color are very popular right now," she explained. "In our experience the most popular colors in crystal awards are blue, green, pink and black."
Whether as gifts or part of a corporate incentives program, watches and other high-end gifts certainly have place at business gatherings. "Who doesn't want a nice watch as an award?" asked Robert Hoffman, marketing and sales coordinator for Castle Merchandising, Garden City South, N.Y. "Watches are surrounded by a veil of prestige and have been gifted to individuals since the 15th century."
● Power Point: Make memories.
"Make it an event to remember," said Hoffman. "Add a personal touch and commemorate your event with style by adding a company logo to the gift box."